I love Ginza because there are many long
established stores. I often purchase ties,
shirts, shoes in such stores. They are
a little bit expensive but have excellent
quality, so that cost performance is nice.
Today I visited "Chikuyo-Tei" eel and Japanese
cuisine restaurant, where was established
in 1877, to have fish boiled in sweet broth.
Since I am good at cooking Italian dishes
but not at Japanese cuisine, I want to taste
the well established one to tongue learn.

Anyway, why specialties served by long
established stores are more expensive
than popular products? High quality is
one of the reasons, but I think securing
reasonable profit is critical.
Reasonable profit is essential for not only
prospering with business partners but also
attracting descendants to continue business.
Owners of long established stores have duty
to serve their specialties to clients over ages.
I love Ginza because there are continuing
business passion to delight customers.